The large, stylized '70' with animated balloons.

The ad opens with a green background and animated balloons. A large white '70' appears, followed by 'anos' and the brand name 'Lebes'. The scene then transitions to showcase various clothing items like sweaters and shoes, with text indicating a discount. Next, a mattress and box spring set is displayed, followed by a smart TV. The ad concludes with the Lebes logo and slogan.