The question 'Espressootje maar dan beter?' (Espresso, but better?) immediately grabs attention.

The ad opens with a large, faded blue 'K' on a bright blue background. The screen then transitions to show a Philips Senseo coffee machine brewing two cups of espresso. Text appears on the left side. Next, two more coffee machines are shown: a Jura and a different model of the Philips Senseo. The screen then transitions to a solid bright blue background, followed by the Krefel logo and slogan on a white background.