The festive toy aisle setting and the "THE TOY BOX" sign.

The ad opens in a toy aisle of a store, decorated for Christmas with a large tree. A woman in a green striped sweater looks around, then smiles as a man approaches her holding a Lego Minecraft set. The camera zooms in on the woman's face as text appears, then zooms in on the man's face as he speaks. He gives a thumbs up with a bandaged thumb. The woman expresses disbelief, and the man explains his building process. The woman then smiles, holding the Lego set, and the man looks at it. The ad ends with a shot of the two of them in the aisle, with the Kohl's logo appearing.