The glowing orange text "BLACK WEEK" against a dark background.

The ad opens with a dark screen and glowing orange text that says "BLACK". This transitions to "BLACK WEEK" and then displays the brand "kodano optyk" with the tagline "POLSKIE SALONY OPTYCZNE". A graphic shows "WSZYSTKIE OKULARY KOREKCYJNE -70%". The ad then shows a close-up of a man wearing glasses, followed by a full shot of him in a suit, and then more close-ups of his face and glasses. The final screen shows the brand "kodano.pl" with the tagline "Sprawdź pozostałe promocje na". Throughout the ad, there is small print legal text and a disclaimer at the bottom.