The initial close-up of the Pepsi Max SodaStream bottle with a prominent red arrow graphic.

The ad opens with a close-up of a SodaStream Pepsi Max vanilla flavor bottle, partially obscured by a red arrow graphic. The graphic then moves to reveal a price tag of $7. The scene transitions to a white SodaStream machine with a bottle inside, priced at $89. Next, two SodaStream bottles are shown, priced at $17. Finally, a SodaStream CO2 cylinder is displayed, priced at $35. The ad concludes with the Kmart logo, a Santa hat on the 'K', and the tagline 'Low prices' and 'Shop SodaStream'.