A rainbow piñata exploding into confetti.

The ad opens with a piñata shaped like the letter 'K' in rainbow colors, which then explodes into confetti. This transitions to a question about what $4 feels like, followed by a lit candle in a pink jar. A woman is shown smelling the candle, and then a display of several different scented candles in jars. The ad then asks what $10 feels like, showing a woman holding a striped pillow, followed by her sitting on a couch with a child. The ad ends with the Kmart logo and slogan.