The large, bold 'SOLDES' text and the prominent '-70%' discount.

The ad opens with the KIABI logo on a pink background with repeating 'SOLDES' text. It transitions to show 'SOLDES' in large white letters with a red outline, and then displays '-70%' with the text 'Jusqu'à' above it. A button 'J'en profite' appears. The scene then shifts to a diverse family (mother, father, two children) laughing and hugging, with the KIABI logo and tagline 'la mode à petits prix' visible. The ad concludes by showing the KIABI app interface on a smartphone, with options to download from Google Play and the App Store, and a final 'J'en profite' button.