The initial abstract visual and the sudden appearance of the Kiabi logo.

The ad opens with a minimalist, abstract background featuring an oval shape. This transitions to the Kiabi logo and brand name. Then, a magazine-style ad appears, showcasing two women on a beach wearing swimwear. Text overlays highlight a 'sea fashion collection' starting at 9€. The ad then shifts to text about finding perfect seasonal clothing, before returning to the Kiabi logo and brand name, ending with a static shot of the logo.