The initial visual of a spotlighted washing machine, coffee maker, and dumbbells against a dark, snowy background with falling confetti.

The ad opens with a dark background with falling snow and confetti. In the center, a washing machine, a coffee machine, and a small table with dumbbells are spotlighted. The text "Зимняя чистка склада!" appears. Then, a cordless vacuum cleaner is shown with its price. Next, a Beko washing machine is displayed with its price. Finally, a kitchen set is shown with its price. The ad ends with a smartphone screen showing app store download buttons and text about delivery. The pacing is moderate, with each product featured for a few seconds.