The vintage scooter kicking up dust and the overall retro aesthetic.

The ad opens with a wide shot of a park-like setting with a cloudy sky. A vintage red telephone box and a lamppost are visible. A man on a scooter with many lights is kicking up dust. A woman in a floral dress and coat, presumably pregnant, is looking at a vintage pram with a man in a suit. A salesperson in a suit is showing them the pram. Other people, including children, are in the background. The scene transitions to show the John Lewis logo and slogan. The pacing is moderate, with a focus on the interaction around the pram.