The initial dark, dramatic reveal of the phone's camera array.

The ad opens with a dark, close-up shot of a phone's camera array, then transitions to reveal the phone in an orange color, with the text 'iPhone 17 PRO' appearing. It showcases the phone's design, highlighting its aluminum unibody, Ceramic Shield 2, and internal components. The ad then features a gaming scene, followed by shots of the phone's camera system, demonstrating zoom capabilities and a selfie feature. Finally, it displays the phone in different colors and the 'iPhone 17 Pro Max' branding.