The initial close-up of the man's intense gaze and the sparking lightbulb.

The ad opens with a close-up of a man's face, looking intently. The scene then shifts to a close-up of a lightbulb that appears to be sparking or about to break. Another man is seen in the background, walking away. A calendar shows the month of November with the 28th circled. The ad then shows a close-up of a man's face again, looking concerned. The final sequence shows the back of an orange iPhone with its camera lenses, displaying reflections of people. The Apple logo appears on a black screen at the end.