The initial splash graphic and the prominent "-30%" text.

The ad opens with a splash-like graphic overlaying images of Intersport flyers and products. The graphic animates, revealing text. The scene then transitions to a clean, centered graphic of an Intersport flyer with a discount offer. This graphic remains centered as text appears above and below it. The ad then zooms into the flyer content, showing various clothing and accessories with prices and discounts. The final shot is a minimalist screen with a small Intersport logo.