The initial shot of the Puma outfit with a prominent sale price.

The ad opens with a close-up of a young man wearing a beige Puma t-shirt and shorts, sitting outdoors. A graphic overlay shows a sale price for the Puma outfit. The scene transitions to a pair of dark flip-flops with a butterfly pattern on a sandy beach, also with a sale price overlay. The ad then displays text that fades in and out, followed by the Intersport logo and name.