The initial scene of white Nike sneakers on a beach with the "%SOLDES" text.

The ad features a montage of shoes from Intersport. The first scene shows a person's legs wearing white Nike sneakers on a beach. The second scene shows legs wearing grey Salomon hiking boots in a natural, rocky environment. The ad transitions to a plain blue background with the Intersport logo and text, followed by a light blue background with the Intersport logo and text. The pacing is quick, with short clips of each product.