The "BLACK FRIDAY Bis zu 70%" text appearing over a stylish scene with a person and a dog.

The ad opens with a man crouching down to pet a dog, with "BLACK FRIDAY Bis zu 70%" text overlaid. It then transitions to a woman holding a large bag and taking a selfie. Another shot shows the man drawing on a glass surface. The scene then shifts to an empty room with a coat and bag on a stand. Finally, three people are shown drawing "-70%" on a glass surface.