The large, cracked Easter egg with bunnies and Easter eggs.

The ad opens with a bright yellow background and the IKI logo. A large, decorated Easter egg is cracked open, revealing a grassy field with Easter eggs and small white bunnies. The ad transitions through several scenes showcasing different products on sale. The first scene features two large bottles of Coca-Cola and Sprite with a '1+1' offer. The second scene displays various IKI culinary family packs with a '-50%' discount. The third scene shows Easter-themed sweets and toys, also with a '-50%' discount. The ad concludes with a shot of the Easter egg and bunnies.