The bright yellow background, the cartoon squirrel playing a trumpet, and the large '3000+' number.

The ad opens with a yellow banner featuring the IKI logo and a cartoon squirrel playing a trumpet. The text 'SAVATĖ 3000+ nuolaidų kiekvieną savaitę' is displayed. The scene then transitions to show various cuts of raw meat on a black slate, with garnishes of cherry tomatoes and dill. This is followed by a shot of a bowl overflowing with fresh berries like strawberries, raspberries, blackberries, and blueberries. Finally, the ad displays various Milka chocolate products, including bars, a jar of spread, and mini chocolate stars. Throughout the ad, a red discount tag with '-30%' or '-50%' is prominently featured, and a mobile phone icon with text about a loyalty card is shown at the bottom.