A cartoon squirrel pulling a large sign with the number 3000+.

The ad opens with a cartoon squirrel pulling a large yellow sign with the IKI logo and text. The sign is on a pallet. The squirrel is wearing a green cap and shirt. The background is yellow. The scene transitions to the squirrel peeking out from behind apples in a grocery store aisle, then to a shot of pasta and rice packages. More squirrels appear, looking surprised. The squirrels are shown in a grocery store aisle with large green '3000' numbers floating above. The squirrels are singing or shouting in unison. The final scene shows the squirrel playing a trumpet with a green banner flying out, followed by the IKI logo and slogan.