A woman holding a baby in a scenic mountain landscape.

The ad opens with a woman holding a baby in a mountainous, foggy landscape. The Icolor logo is in the top left. On the right, a photo album is shown open, displaying photos of people in a mountainous setting, with a Norwegian flag. A smaller framed photo is also shown. Text appears on the right side of the screen, changing throughout the ad. The overall pacing is slow and gentle.