The question "Quel est le meilleur moment pour acheter ces baskets ?" and the visual of a sneaker with a price graph.

The ad opens with a black high-top sneaker and a wavy orange line, suggesting price fluctuations. It then shows a series of price tags for the same sneaker, decreasing from 102€ to 69€. The scene transitions to a smartphone displaying the Idealo app, where a search for "Baskets montantes noires" is performed. Finally, it shows the Idealo logo and app store download links, with the tagline "Comparez vite et bien". The pacing is quick, highlighting the price comparison feature.