The large '70' and the vibrant green background.

The ad opens with a bright green background with concentric circles. A large '70' appears, followed by icons of home appliances like a washing machine, a TV, a laptop, a vacuum cleaner, and an armchair. The text '8-11 may' and the brand logo 'irşad' are visible. The scene transitions to show '70% dak endirimlər' (70% discount) and then '18 aya faizsiz böl' (18 months interest-free installment). The visuals remain consistent with the home appliances and the green background.