The video opens with a close-up of a pink and white card with the 'hebe' logo and the text 'Nové produkty v Hebe! Nenech si ujít!' (New products at Hebe! Don't miss out!), accompanied by animated arrows pointing to it.

The video showcases various beauty products from different brands, focusing on makeup and skincare. It features close-ups of products like lip gloss, primer, foundation, powder, lipstick, face masks, and serums. The setting appears to be a retail store with shelves stocked with cosmetics. The editing is fast-paced, with quick cuts between product shots and text overlays. A person's hands are frequently shown holding and presenting the products.