The initial misty landscape and butterfly logo create a sense of calm and beauty.

The video opens with a serene, misty landscape with mountains and a butterfly logo. It transitions to show various Korean beauty products displayed on pedestals, with a woman in a bathtub in the background. The ad then showcases a wider array of Korean skincare and cosmetic products, followed by a montage of product images on a gradient background. Finally, it displays a smartphone interface with brand logos and ends with the 'Hebe health & beauty' logo.