The vibrant celebration with balloons, confetti, and smiling faces of singers and a presenter.

The ad opens with a group of people, including singers Manu Bahtidão and Nattan, and a presenter named Véio da Havan, celebrating with balloons and a cake. The scene transitions to people enjoying popcorn in a store setting, followed by a large illuminated number '40' and a crowd cheering. A man is shown hugging a dog. The ad then focuses on a kitchen setting where a man in a straw hat is preparing popcorn, with text overlays suggesting combinations like 'Popcorn + São João' and 'Popcorn + Football'. The focus shifts to Tramontina popcorn makers, showcasing three different colors and demonstrating their use. The price is highlighted, with a discount mentioned. The ad concludes with a shot of a BMW car wrapped in a large blue bow, with the same group of people celebrating, implying a car giveaway as part of the 40th-anniversary celebration.