A man in a green t-shirt with a Brazilian flag motif speaking directly to the camera.

The ad opens with a man in a green t-shirt and yellow pants speaking directly to the camera in a store. The scene transitions to historical footage of a small store, then to a helicopter landing, and then to a montage of large Havan stores, people celebrating, and a warehouse. The ad concludes with a wide shot of a large Havan store with many employees in green shirts standing outside, followed by an aerial view of a Havan store with the Statue of Liberty replica in front of it.