The "SPNGNG BLACK FRIDAY" graphic and the group of men in black suits.

The ad opens with six men in black suits standing in a minimalist black and white room. They are arranged in a semi-circle. A graphic overlay on the left displays "SPNGNG BLACK FRIDAY" and product details for a Haier Smart TV. The scene transitions to show the TV screen displaying a soccer field and DAZN branding. The men interact with the TV and each other, some sitting on white cubes. Close-ups of two men talking and reacting are interspersed. The final scene shows the six men singing and smiling in the same room, with the Unieuro logo and slogan.