A group of young soccer players and their coach on a field.

The ad opens on a group of young boys in soccer uniforms on a field, with their coach addressing them. An Etsy logo appears briefly. The scene then shifts to a family at a table, looking at a phone. The coach is seen again, and then a close-up of a gift box containing a baseball cap with 'CHINS UP!' embroidered on it. The coach smiles and speaks to one of the boys. The Etsy logo reappears.