The "SPÉCIAL BÉBÉ" text and baby items.

The ad opens with a shot of a nursery wall with the E.Leclerc logo at the top. A pink sign with 'SPÉCIAL BÉBÉ' is centered on the wall. On the floor, there's a green mat with baby items: blocks spelling 'K C A I T D', and a baby bottle. The scene transitions to show various baby food products from the brands BLEDINA and YOOJI. A large red starburst graphic with discount percentages appears and disappears. The final scene shows a pink background with text.