A close-up of a pregnancy test box.

The ad opens with a close-up of a box labeled "TEST DE GROSSESSE" (pregnancy test) held by a hand. It then transitions to a man inserting a blue-tipped device into his nose, followed by a woman doing the same to a man lying on a couch. The man on the couch appears unwell. The scene shifts to a bathroom where a woman is brushing her teeth and the man is sitting on the edge of a bathtub, also with the blue-tipped device in his nose. The final scenes show the couple looking at a pregnancy test and then a screen with the E. Leclerc logo and tagline.