The large, bold text 'IMMAN-QUABLES' and the prominent '-50%' discount.

The ad opens with the E.Leclerc logo and a barcode graphic against a teal background. The word 'LES' appears briefly in the center. Then, large white text spelling 'IMMAN-QUABLES' fills the screen, with 'E.LECLERC' below it. A red starburst with '-50%' appears and zooms in. A car seat is then shown, with its price and details displayed. The car seat rotates to show different angles. The ad has a clean, modern aesthetic with animated elements.