The prominent price of $5.000 and the product name.

The ad opens with a blue background and a product display on the left. A red rectangle shows a price, and below it, the product name and details are displayed in white. To the right, a split screen shows a man applying deodorant and a close-up of the product. The scene transitions to a full view of the man applying the deodorant, with the product prominently displayed. The background changes to a warm, earthy tone. The ad ends with the Lider logo and slogan.