The initial shot of a delicious-looking burger and fries.

The ad opens with a close-up of a burger and fries, with the text 'New to Deliveroo?' The scene transitions to show a large '£12 OFF' graphic, followed by 'YOUR FIRST ORDER' and 'When you spend £20'. A phone screen appears with 'FIND CODE IN THE APP'. The ad then shows various food items like pizza, kebab, fried chicken, and a full English breakfast, with the text 'Delivered in as quick as a tap!'. Finally, a hand emerges from a teal background holding a Deliveroo bag, with the text 'DOWNLOAD THE APP AND ORDER NOW'. The pacing is quick and dynamic.