The large white 'C' on a dark blue background.

The video opens with a dark blue screen and a large white 'C'. It transitions to the Cultura logo with the tagline 'La culture avec un grand AAAH!'. The screen then changes to a light blue background. The ad showcases various products categorized into 'LIVRE ET LIVRE NUMÉRIQUE' (Books and E-books), 'JOUETS ET JEUX DE SOCIÉTÉ' (Toys and Board Games), 'MUSIQUE' (Music), and 'LOISIRS CRÉATIFS ET BEAUX-ARTS' (Creative Hobbies and Fine Arts). Each category displays several products with their names and descriptions. The video ends with the Cultura logo and tagline again.