The initial shot of the red Coles plate with cutlery.

The ad opens with a red plate featuring the Coles logo, set on a placemat with cutlery and a napkin. It transitions to a close-up of a chicken burger being assembled, with text overlay 'Burgers for dinner'. Next, a wrap is being made, with text overlay 'Wraps for lunch'. The scene shifts to a package of Coles RSPCA Approved Chicken Breast Fillets with a price tag of $8.50 per kg. The ad concludes with a young girl happily assembling and eating a burger.