The large, animated yellow text "Estrena" and the "30%" graphic.

The ad opens with a green background and animated school supplies like a star, paperclip, and ruler. The word "Estrena" appears in large yellow letters. A yellow bar animates across the screen. The text "este regreso a clases" and "Llevate más cuesta menos" appear. A white rectangle with "30%" in red appears, followed by "de bonificación* mi Chedraui". A Chedraui loyalty card is shown. The scene then transitions to a collection of backpacks, lunch bags, and pencil cases. The ad ends with the Chedraui logo.