The stylized 'e' logo and the cartoonish background.

The ad opens with a close-up of a stylized 'e' logo against a cartoonish, Super Mario-esque background. A Game Boy appears, then jumps and flips in mid-air. A yellow cube with the CeX logo descends, followed by a red mushroom-like object. The Game Boy lands and then transforms into a Nintendo Switch, which then flips and lands. The ad ends with the CeX logo and text.