A phone dressed as a detective in a miniature scene.

The video opens with a logo animation, then shows a phone dressed as a detective in a trench coat and hat, standing in a rocky, desert-like environment. It then transitions to show old, discarded electronics (a Game Boy and a flip phone) covered in cobwebs and impaled by arrows. The phone detective reappears, picks up a golden AirPods case from a pedestal, and is then chased by a rolling boulder. The ad ends with the CEX logo and text.