The parting red curtains and the CEX logo.

The ad opens with red curtains parting to reveal a logo for CEX, followed by the tagline 'PROTAGONIZADO POR TU VIEJA TECNOLOGÍA'. The scene then shifts to a dimly lit, jungle-like environment with vines and mist. A fedora hat is placed on top of a small, dark structure. A smartphone is then shown on top of a moss-covered barrel, glowing. The hat is manipulated by strings, appearing to interact with the phone. The scene transitions to a close-up of a smartphone with the CEX logo on its screen, then to two hanging signs against red curtains. The ad ends with the smartphone and signs.