The opening shot of a hand placing a vinyl record on a turntable, combined with the Casio Vintage branding.

The ad opens with a close-up of a hand placing a vinyl record on a turntable, with the Casio Vintage logo and 'SINCE 1974' displayed. It transitions to various scenes featuring people interacting with vintage items and Casio watches. One scene shows a hand adjusting a lamp, another shows two women laughing on a couch, and another shows a person reading a comic book. The split-screen editing style is used to show parallel actions or contrasting settings. Close-ups of Casio watches are featured throughout, on different wrists and in various styles. The ad concludes with a group of people sitting on couches, smiling, and the Casio Vintage logo reappears.