The initial text "Tenha mais parcelamento!" combined with the vibrant blue background and the subsequent appearance of the Easter-themed imagery.

The ad opens with a blue background and a white text overlay that says "Tenha mais". This transitions to "Tenha mais parcelamento!". Then, a dynamic graphic appears showing a woman wearing bunny ears and a Carrefour uniform, eating a chocolate egg. Text overlays highlight "Até 10X sem juros" and "Aproveite com o Cartão Carrefour!". The ad then shows various Easter eggs and the Carrefour card, with text "Garanta Ovos de Páscoa com o Cartão Carrefour no Carrefour!". Finally, the screen shows "Peça" and then "Peça Cartão Carrefour on-line!", followed by a final screen with "Cartão Carrefour" and the Carrefour logo.