A close-up shot of a man's face, partially obscured by green leaves, with the text "CARLINGS DENIM FOR THE PLANT DAD" overlaid.

The ad opens with a man in a black jacket and pants tending to a small potted plant on a round wooden table. He is in a modern, minimalist room with leather furniture and large windows with sheer curtains. The camera zooms in on his face as he touches the plant's leaves. It then shows a close-up of his lower body, highlighting his denim jeans. The man is then shown watering the plant with a spray bottle. The final shot shows him standing with his hands in his pockets, looking at the plant. The pacing is slow and deliberate.