The split-screen effect and the woman holding a vintage camcorder.

The ad features a young woman in stylish outfits, showcasing C&A clothing. It uses a split-screen effect for some shots, and a vintage camera filter for others. The woman is shown holding a camcorder, looking at the camera, walking, and riding a bicycle. The pacing is quick and dynamic, with cuts between different scenes and outfits. The overall aesthetic is modern and trendy.