The large, bold text "JUSQU'À 60% DE RÉDUCTION" immediately grabs attention.

The ad opens with a bright green background resembling notebook paper. The Bureau Vallée logo appears, followed by text about a sale. The scene transitions to show a catalog opening and flipping through pages, showcasing various school and office supplies like pens, markers, notebooks, and binders. The camera then focuses on specific products like a box of BIC coloring pencils and a Samsung smartphone, highlighting discounts. The ad concludes with a call to action to visit the website or a store, with icons representing a physical store and online shopping.