The initial plain background with a single line is minimalist and intriguing.

The ad opens with a plain pink background and a single horizontal line. It quickly transitions to a montage of construction materials like drywall, bricks, a cement mixer, and rollers, set against a red background. The scene is framed by a thin border. The brand name 'BRICOMARCHÉ' appears in large text on a dark red background, followed by more shots of the construction materials with overlaid text. The ad concludes with the brand logo and name displayed prominently.