A cute baby smiling and reaching into shopping bags, viewed through binoculars.

The ad opens with a view through binoculars showing a smiling baby sitting in tall grass next to two red shopping bags with the Bonds logo. The text "SPOTTED 40% OFF IN-STORE & ONLINE" appears. The baby then reaches into one of the bags. The view shifts to a wider landscape with hills and trees, still framed by binoculars. The Bonds logo and sale text are prominent. The baby is shown again, pulling items out of a bag. The ad ends with a wider shot of the landscape and the sale text.