The initial text 'This phone is new.' contrasted with the product shown.

The ad opens with a single smartphone on a bright yellow background, with the text 'This phone is new.' The phone then transitions to show the Back Market logo. Next, two phones are shown side-by-side with the text 'This one is Verified Refurbished by Back Market.' The ad then shows a single phone again with the text 'It can do everything a brand new smartphone can.' The phone then spins and shows its back, with the text 'The only difference? It's up to 50% less than brand new.' The ad continues to show different angles of the phone and text about warranty and returns. The final screen shows the Back Market logo with app store download buttons and the text 'Downgrade now.'