The initial text "Voici, un smartphone." followed by the phone turning on.

The ad opens with a black smartphone on a bright green background. Text appears: "Voici, un smartphone." The phone then turns on, showing a colorful wallpaper. The text changes to "Comme tous les smartphones, il peut...". The scene shifts to a bedside table at night, with headphones, keys, and a book. The smartphone is on the table, displaying an alarm clock set to 7:00. The text "Repousser votre réveil." appears. The alarm time changes to 7:12, and the text "Le repousser encore." appears. The time changes again to 9:42, and the text "Encore." appears. The time changes to 11:00, and the text "Encore." appears. The scene returns to the green background with the smartphone. The text changes to "Bref, il fait tout comme un neuf.". The phone screen shows a volume slider and a black and white image of a man. The scene shifts to a dark background with the side of a phone emitting a bright light from its camera lens. The text "neuf." appears. The scene returns to the green background with the phone. The text "Ok, il y a une différence." appears. The phone screen shows multiple app icons. The text "Ce smartphone est moins cher." appears. The back of the phone is shown, with a dark grey case and a prominent camera module. The text "Parce il n'est pas neuf." appears. The back of the phone is shown again. The text "selon" appears. The text "selon le Pacte Qualité Back Market." appears. The scene shifts back to the bedside table, with the phone displaying 11:30. The text "Flambant vieux." appears. The Back Market logo appears at the bottom.