The initial text "Voici, un smartphone." followed by the phone screen lighting up.

The ad opens with a plain black smartphone on a bright green background. Text appears, "Voici, un smartphone." The phone screen then lights up with a colorful wallpaper. The text changes to "Comme tous les smartphones, il peut..." The scene shifts to a dimly lit bedside table with the phone displaying an alarm set for 7:00 AM. The text reads, "Repousser votre réveil." The alarm time advances to 7:12 AM, then 9:42 AM, then 11:00 AM, with the text "Le repousser Encore." and "Encore." appearing respectively. The scene returns to the green background with the phone displaying its home screen. Text reads, "Bref, comme neuf." The phone then shows its back, with the camera module illuminated by a beam of light, and the text "neuf." appears. The scene shifts back to the green background with the phone displaying its home screen. Text reads, "Ok, il y a une différence. Ce smartphone est moins cher." The phone shows its back again, and the text "Parce qu'il n'est pas neuf." appears. The phone then shows its front with the home screen again, and the text "selon le Pacte Qualité Back Market." The scene shifts back to the bedside table with the phone displaying an alarm at 11:30 AM, and the text "Flambant vieux." appears. The final screen shows the Back Market logo.