The vibrant imagery of summer desserts and the prominent "50%" discount.

The ad opens with a close-up of a flyer from Auchan, featuring summer treats like ice cream and popsicles. The flyer highlights 'Offres du moment' (Offers of the moment) with a 50% discount on certain ice cream brands and 10% immediate reduction on others. The background is a bright, icy blue with scattered ice cubes and various frozen desserts. The flyer then transitions to showcase other promotions, including BBQ items like sausages and meats, and salads. The pacing is quick, with rapid cuts between different sections of the flyer and occasional close-ups of products. The ad ends with the Auchan logo.